Most Wanted Campaign

The Brief:

Develop a campaign that sets the bar for best-in-class storytelling, establishing Scarlet Rouge as the undeniable hero lip shade of the season. Channel Tom Ford’s singular, provocative vision of luxury lip color through distinctive, seductive assets that elevate the product in a way that feels unapologetically glamorous — driving desire and setting Tom Ford Beauty apart. Storytelling should center around the themes of seduction, allure, confidence, and modern luxury.

Role — Art Director: creative campaign concept, on set shoot art direction, oversee post production, final asset design and delivery.