Sweet: Art Direction

At Sweet I oversaw visual identity of the brand, collaborating with editorial team and leading 6 person art team, (composed of photo, video, design and motion) to produce daily editions from concept to publish, produced and directed multiple shoots on a weekly basis, and implemented successful workflow processes. Executed brand visual refresh - establishing brand identity, recognition, and loyalty.

The art team:

Video: Daniel Huskey

Photo: Kevin Aranibar

Graphic Designers: Megan Chong, Julia Roig, Amanda Goldstein

Motion Designers: Josh Walker, Luke Popadics, Pon-Pon Yeh, Saenansul Chung