Sweet
Hearst x Snapchat
Experimental digital culture magazine published daily on the Discover page with 6M subscribers and 18M monthly readers, with a young millenial and gen z audience.
My Role:
Art Director
As Art Director I managed the visual identity of the brand, collaborating closely with editorial and leading and growing internal art teams to create editions from concept to delivery, producing and directing multiple shoots on a weekly basis, and implementing successful workflow processes.
The Team:
Editor in Chief: Mallory Rice
Editorial Team: Yasmeen Gharnit, Rebecca Deczynski, Chanel Parks, Rebecca Bates, Abbey Maxbauer, Caitlin Petreycik
Graphic Designers: Megan Chong, Julia Roig, Amanda Goldstein
Motion Designers: Josh Walker, Luke Popadics, Pon-Pon Yeh, Saenansul Chung
Video: Daniel Huskey
Photo: Kevin Aranibar