Samsung Galaxy Z Fold 7

A 3D OOH campaign unveiling the next evolution in foldable design, laser-cut to perfection. 

My Role: Creative Director at CLOSER

To help unveil Samsung’s newest foldable phone, I led creative direction on an anamorphic billboard execution designed for maximum impact in high-traffic urban environments. The challenge was to work within highly tactical parameters — adhering closely to Samsung’s strict brand codes, precise product storytelling, and visual standards, while still crafting an animation that felt dynamic and attention-grabbing. The final execution highlighted the phone’s ultra-thin, laser-cut design through bold, dimensional motion work that brought product features to life at scale.

Creative Development and World Design

Anamorphic Billboards