Samsung Galaxy Z Fold 7

A 3D OOH campaign unveiling the next evolution in foldable design, laser-cut to perfection. 

My Role: Creative Director at CLOSER

To unveil their newest foldable phone, we partnered with Samsung to create an anamorphic billboard, designed for maximum impact in high-traffic urban environments. The challenge was to work within highly tactical parameters — adhering to brand codes, and precise product storytelling, while crafting an animation that felt dynamic and attention-grabbing.

Creative Development and World Design

Anamorphic Billboards