Roots 50th Anniversary Campaign

My Role: Creative Lead at CLOSER

I helped lead the development of a 360° campaign celebrating 50 years of iconic Canadian style, partnering with cross-disciplinary teams to shape a cohesive creative vision, driving imagery, toolkits, social content, and retail activation concepts to honor the brand’s heritage and modern icon status.

A 360 campaign celebrating the journey toward making a bona fide icon of timeless Canadian style.