Louis Vuitton x Yayoi Kusama

Voyage to Infinity

A global quest to discover new realities and experiences in an innovation-led campaign.

For Yayoi Kusama’s second Louis Vuitton collaboration, the brand partnered with CLOSER to launch a global, omnichannel campaign that immersed the public in Kusama-inspired worlds, seamlessly blending physical, digital, and virtually augmented realities across social, retail, and OOH activations.

The campaign included global: 

Advertising and Social Content

Anamorphic Billboards

Augmented Reality Out of Home Experiences

Immersive Retail Activations

Game and App Design and Launch

My Role: Creative Lead at CLOSER

Creative development and art direction from initial brief through campaign launch: concepting Kusama-inspired world activations for OOH, retail, and anamorphic billboard executions. Art direction and development of app and gaming experiences.